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I've watched auto repair shops succeed and I've watched auto repair shops fail. I know exactly what the difference is. This knowledge and the action it requires will determine if you succeed or fail. Keeping reading...

Shop owners that succeed spend just about every waking moment either working on their auto repair marketing or making sure something is being sold to the customers they already have. It's really that simple.

Shop owners that fail spend most of their time avoiding customers, planning to work (which is very different from actually working), or allowing their attention to be distracted from auto repair marketing by irrelevant things that have little of nothing to do with profitability.

Powerful "Off The Wall" Auto Repair Marketing Strategy

Time is your most valuable commodity. If you focus your time on doing the most profitable things (auto repair marketing aimed at getting customers and selling existing customers) your shop will thrive; if you don't your shop will fail.

HOW STEVE JOBS AND HENRY FORD CAN MAKE YOUR SHOP MORE PROFITABLE

I was thinking about auto repair marketing the other day while reading a great article and I came across two quotes I wanted to share with you.

"If I had asked my customers what they wanted, they'd have said a faster horse," -Henry Ford

There's a certain amount of homework involved, true, but mostly it's just picking up on things you can see on the periphery. Sometimes when you're almost asleep, you realize something you wouldn't otherwise have noted. I subscribe to a half-dozen Internet news services, and I get about 300 e-mails a day, many from people I don't know, hawking crazy ideas. And I've always paid close attention to the whispers around me."-Steve Jobs

Two important points jump out at me. First as Henry Ford pointed out, your customers rarely know exactly what they want from you. They focus on getting the car fixed, but they aren't consciously aware of the fact that they also want to be entertained, they want to be pampered, and they want to be special. All of these needs are below the surface and yet surprisingly, more powerful than the simple need to have their car fixed.

The next highly valuable point was made by Steve Jobs. To be successful it's important to get your information from many different and diverse sources; to pay attention to the whispers around you. Some of my most successful auto repair marketing ideas have been borrowed from other industries, or people that most auto repair shop owners thought were crazy. When I hear the same whispers from several unrelated sources they really get my attention.

As Henry and Steve both point out, knowing your customer is real power when it comes to auto repair marketing and your business. How often do you talk to your clients? I don't mean just ask them for their keys; I mean really talk to them and find out what are the forces driving their buying decisions today. Their answers can guide you to some amazingly profitable discoveries.

POWERFUL, FREE AUTO REPAIR MARKETING STRATEGY

How often have you come across an auto repair marketing strategy that was both powerful and free? Well, here's one for you...

Start a business card collection! Collect a business card from everyone who comes into your shop. Collect a business card from every local business you go to. Restaurants, dry cleaners, banks, etc... wherever you go. At the end of each day post all of the cards you've collected on a cork board right next to the desk where you write up customers. Watch the magic happen!

During the write up process customers will stare at the board looking for people or businesses that they are familiar with. Once they find them, they immediately feel more comfortable and safe doing business with you. This is an amazingly effective, powerful and free auto repair marketing technique. I've actually heard of collections getting so big that the local cable news station came out and did a story about it. That would be ok with you, right?!? Get started on this today. Just ask for a card. People are happy to provide it.

Clore Automotive JNC660 1700 Peak amp 12V Jump Starter


*** Product Information and Prices Stored:Jun 13, 2011 12:35:11 Check Update

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